10 de fev de 2009


Esta loja,J Morgan Puett,
me lembra uma viagem que eu fiz
com meu amigo estilista Lorenzo Merlino, 
para New York, em 1993.
Quando eu entrava na Wooster street e via
este vestido pendurado na porta da loja,
eu adorava,achava que ela estaria lá para sempre.
Até o dia em que não estava mais
e eu nunca entendi o porque.
Era a loja mais linda e poética 
daquele lugar.
Agora eu entrei no site,
e descobri a resposta para
a minha duvida esquecida.


Georgia native J.Morgan Puett
 emerged in the mid-1980s as a fashion designer.
Her distinctive style,which drew from sources
that explored the history of garments,
were hand-made,crafted of hand-dyed
natural fabrics,often in wrinkled,
informal states.
Her quirky Soho retail space
was heralded for its vocative
environment,a combination of store,
art installation,architectural remnant and factory.
Models rode a salvaged merry-go-round
for fashion shows,
the whirr of sewing machines provided
a soundtrack,celebrities mingled with
artists,and clothing shared shelf space
with antique farm equipment.
The Wooster street space was abuzz with activities,
including art exhibitions,poetry readings,concerts,
tarot card readings,
as well as memorable manicures provided by 
critic Rhonda Lieberman.

If effectively served as an ad-roc
 center for New York"s creative producers.
This multifaceted studio-cum-store
drew comparisons to Warhol's factory
for its spontaneity.
In retrospect,Puett anticipated the changed
landscape of Soho,with its entertainment-oriented,
retail and brand marquees such
as Prada,Abercrombie and Fitch and Apple.
Puett closed her Wooster Street store in 1997,
and archived all of its contents
from dresses and patterns to financial
records and shipping receipts-most of
which was preserved with natural beeswax.
This Pompeian Action was the subject of 1998
exhibition at the Centre d'Art
Contemporain Kunsthalle in Fribourg,
In her installation at Alexander Gray Associates,Puett
critically revisits this material at 
timely moment,when the lines between 
the art world and luxury branding
are collapsing. 

Since 2001,Puett has focused her artistic
practice on large-scale collaborative
projects that mine her interest in the role
of fashion and garments on culture,
both historical and contemporary,
in efforts that honor labor and "missing links to history".

Wooster street Store,New York,1993
Wooster Street store,New York,1993

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